My roots are in a peaceful Goan village, where India's coastal beauty wove itself into my early life. I started my academic path with a Diploma in Computer Engineering from Govt. Polytechnic Goa, which surprisingly, yet smoothly, led me to a Bachelor's in Animation & Multimedia at Arena Animation, Bangalore. It was there that I truly found my calling: bringing stories to life through the dynamic world of motion graphics and post-production.
Since 2013, I've had the privilege of refining my skills, first at Pentafuse Ltd and then at HCR Agency in Bangalore. During this time, I've had a hand in crafting captivating visuals for a variety of brands. A particular highlight was my role as Lead Editor & Colorist on a foreign-language film. My color grading on that project wasn't just technical, it was recognized for how deeply it evoked emotion, which was incredibly rewarding.
At heart, I'm a curious creative who's fascinated by where art, music, and technology intersect. Whether I'm looking through a camera lens, immersed in editing software, or exploring new creative tools, my consistent goal is to achieve powerful simplicity. I believe in creating impact that resonates. Let's make some magic together. ✨
Summary
Multidisciplinary designer with 10+ years spanning motion design, graphic design, UI/UX, product, and creative direction — equally fluent crafting brand systems, product interfaces, and broadcast-grade motion. I lead integrated campaigns end to end, from concept, storyboard, and wireframe through to polished final delivery, for high-profile clients including NHS, Sainsbury’s, GambleAware, and Xoom. I pair strong visual craft with product thinking using Figma, the full Adobe Creative Suite, After Effects, Cinema 4D, and front-end fundamentals to ship work that is both beautiful and genuinely usable.
Core Skills
Creative Leadership
Art Direction, Brand Strategy, Campaign Development
Video Production
Editing, Colour Grading, VFX, Compositing, Storyboarding, Camera Operation, DaVinci Resolve
Design & Motion Graphics
Adobe After Effects, Fusion, Photoshop, Illustrator, InDesign, Premiere Pro, Cavalry App, Creative Cloud
Digital Media
UI/UX & Product Design, Figma, Prototyping, Design Systems, Web & Social Content, Digital Ads, Front-End Development
3D & Visualisation
Autodesk Maya, Substance Painter, Cinema 4D, 3D Modelling, Texturing, Lighting, Rendering
Production Management
Team Leadership, Client Liaison, Budgeting, Deadline Management
Experience
Art Director / Multimedia Specialist
Mediareach Advertising
Feb 2020 – Present
Lead creative direction for multi-channel campaigns, from concept to final production, ensuring brand consistency.
Oversee a team of designers, collaborating with copywriters and strategists to develop high-impact advertising campaigns.
Create OOH, social, digital, and print assets, including websites, targeted ads, and video content.
Direct and storyboard videos for clients including Sainsbury’s, NHS, GambleAware, Elephant Atta, and Xoom.
Manage pitches, present creative concepts to clients, and secure project approvals.
Digital Designer
Mediareach Advertising
Nov 2017 – Feb 2020
Designed and developed websites, social media campaigns, online advertisements, and interactive designs.
Produced UX wireframes, prototypes, and mockups, ensuring alignment with client goals and technical requirements.
Delivered high-quality visual content including newsletters, animations, and interactive media.
Worked closely with developers to ensure pixel-perfect execution of designs.
Senior Video Editor / Colourist
Ambition Production
Jul 2016 – Mar 2017
Edited and colour-graded broadcast and film content, maintaining technical and creative standards.
Developed LUTs, managed colour workflows, and created Digital Cinema Packages (DCPs) for festivals.
Integrated VFX, rotoscoping, and green-screen compositing into final edits.
2D/3D Animator
Human Capital Resource
Dec 2014 - Apr 2015
Developed and executed creative vision for animation and motion graphic projects
Managed the animation pipeline from concept to completion
Worked on 3D modeling, rigging, texturing, lighting, animation and rendering
Contributed as compositor on animated films and Ads
Worked on video editing, colour grading and compositing render sequences in after effects
Produced Motion graphics and 2D effects/VFX.
Created storyboards and animatics
Helped in troubleshooting and animation process.
Executive Animator
PentaFuse Pvt Ltd.
May 2014 - Dec 2014
Accounts held- TATA Power Solar, Sharp TV
Developed moodboards for motion graphic ads/videos and animation films.
Managed the animation pipeline from concept to completion.
Carried out 3D modeling, rigging, texturing, lighting, animation and rendering for projects.
Worked on video editing, colour grading and compositing render sequences in after effects.
Produced Motion graphics content and 2D effects/VFX.
Created storyboards and animatics.
Worked on sound design and editing.
Helped in troubleshooting and animation process.
Freelance Creative Roles
Clients: Mediareach Advertising, WinEvents & Promotions
2014–2017
Delivered 3D product renders, motion graphics, animations, and promotional content.
Designed packaging, event branding, and marketing collateral for corporate and entertainment clients.
Produced animations and VFX for advertising, events, and film productions.
Education
Bachelor’s Degree in Animation & Multimedia
Arena Animation
Diploma in Computer Engineering
Government Polytechnic Curchorem
Higher Secondary School Certificate
(HSSC) in Science Stream (A-Levels)
Goa Board of Secondary and Higher Secondary Education
Secondary School Certificate-(GCSE)
Mae Dos Pobres High School